Senior Product Marketing Manager



Marketing & Communications, Product
New York, NY, USA
Posted on Saturday, June 1, 2024

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2024 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

About The Role:

As the Senior Manager for Product Marketing at Flex, you will play a critical role in driving business growth by effectively positioning products in market to drive their success. You’ll achieve this by acting as an advocate for the customer, ensuring that the product meets their needs and provides value, while also achieving business goals.

In this role, you will lead go-to-market strategy and execution for new product launches, while also maintaining our core product positioning and value proposition to meet customer needs and remain competitive in the market. This includes developing comprehensive launch plans, conducting consumer research, defining product positioning and messaging, and creating compelling campaigns. You will collaborate closely with cross-functional teams, such as Product Management, Compliance/Legal, Analytics and Consumer Growth to ensure alignment and maximize the impact of the launch. Your goal is to drive product adoption, generate excitement in the market, and achieve successful product introductions.

We are seeking a highly skilled product marketer who has experience working at an early stage company with rapid product development. You have a strategic mindset, are detail-oriented, comfortable with ambiguity, enjoy creative problem-solving, and easily earn trust with stakeholders. If you are organized and love a fast-paced go-to-market environment, you will love this position.

What you'll do:

  • Develop and implement comprehensive go-to-market strategies for new product launches that align with the overall business objectives and drive the adoption and success of our products.
  • Conduct consumer research to understand customer needs, their pain points and buying behaviors to inform product positioning, pricing and messaging.
  • Work with stakeholder teams to develop compelling product narratives, value propositions, messaging and campaigns that effectively resonate with our target audience, differentiate our products, and establish thought leadership in the market.
  • Track and analyze key marketing metrics and campaign performance to assess the effectiveness of marketing efforts, optimize strategies, and influence the product roadmap and future launches.

Key Qualifications:

  • 5-7+ years of experience in consumer product marketing
  • Experience partnering with and influencing cross-functional teams (e.g. product, analytics, strategy, design, etc.)
  • Hands on experience launching campaigns (creative development & operations) across multiple marketing channels, including website, app, email and push
  • Demonstrated ability to lead projects, manage timelines and communicate results to peers and management
  • Deep analytical skills - ability to translate key business questions into data questions, and subsequently drive insights through analytics and optimization
  • Ability to thrive in complex environments that require close collaboration across cross functional teams
  • You have a strong bias for action and ability to move projects forward independently

The national pay range for this role is $126,000-$146,000 in base salary. Individual compensation will be commensurate with the candidate's experience aligned with Flex's internal leveling guidelines and benchmarks.

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer:

  • Competitive pay
  • 100% company-paid medical, dental, and vision
  • 401(k) + company stock options
  • Unlimited paid time off with a PTO minimum + 13 company paid holidays
  • Parental leave
  • Flex Cares Program: Non-profit company match + pet adoption coverage
  • Free Flex subscription