Senior Lifecycle Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Thursday, June 13, 2024

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience. It’s hard to believe that it’s 2024 and paying rent on time is expensive, inflexible, and difficult. We’re here to change that! Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget. Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense. After deliberately keeping a stealth profile as we built up unprecedented investor support and an enthusiastic user base, we are looking for motivated individuals to help us keep our mission growing. Will you be a part of the team?

About The Role:

Flex is seeking a strategic and data-driven Senior Lifecycle Marketing Manager to join our team and lead the development and execution of our new leads platform. This platform leverages Flex’s extensive property network to offer targeted marketing opportunities for supplemental and complementary products. The ideal candidate will have a strong background in lifecycle marketing, partnership management, and data-driven marketing strategies.

Key Responsibilities:

  • Support Strategic Development & Execution
    • Assist in developing and executing lifecycle marketing strategies for targeting Flex’s users, leveraging known data to optimize timing and relevance of product offerings.
    • Help build and manage targeted marketing campaigns to upsell product and service offerings, using known data to enhance messaging and maximize conversion opportunities.
    • Collaborate with internal teams to develop email campaigns and other marketing strategies that drive engagement and conversion.
    • Work with key stakeholders to generate creative ideas, build creatives, and run them through compliance and legal review.
    • Continuously A/B test creatives and segment audiences to maximize conversions based on performance data.
  • Support Partnership Management:
    • Assist in establishing and maintaining partnerships with high-potential service providers to offer their products through the Flex leads platform.
    • Collaborate with project managers, product managers, engineers, and data scientists to ensure seamless integration and execution of marketing strategies.
    • Conduct market assessments and partner analysis to optimize marketing approaches and partnership strategies.
  • Targeted Marketing and Optimization:
    • Utilize CRM systems to structure and execute targeted marketing campaigns, ensuring alignment with Flex’s overall marketing strategy.
    • Assist in implementing data-driven marketing strategies to expand reach beyond email, including paid marketing initiatives.
    • Collaborate with Data Science to leverage data and campaign results to help build more effective targeting.
    • Continuously monitor and analyze marketing performance metrics, adjusting strategies to optimize long-term business value.
  • Risk Mitigation and Performance Measurement:
    • Assist in identifying and mitigating risks related to user adoption, partnership dependencies, and potential cannibalization of core platform products.
    • Support building robust analytics and performance measurement systems to monitor the impact of marketing strategies on both the leads platform and core product conversion.
    • Collaborate with the compliance team to ensure compliance with rules and regulations regarding verbiage and creatives.
    • Utilize performance statistics and A/B test results to continuously improve outcomes.

What we’re looking for:

  • Bachelor’s degree in Marketing or a related field; MBA preferred.
  • 6+ years of experience in lifecycle marketing, preferably within a SaaS or property management context.
  • Demonstrated ability to support the development and execution of successful marketing strategies that drive growth and engagement.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and relationship-building skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment.

The national pay range for this role is $145,000-$164,000 in base salary. Individual compensation will be commensurate with the candidate's experience aligned with Flex's internal leveling guidelines and benchmarks.

Life at Flex:

We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company. Our HQ is located in New York City, but we have employees located throughout the US, Australia, and South America. We are growing quickly, but deliberately, with a focus on building an inclusive culture. Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

We offer many employee benefits. For full time, U.S. based employees we offer:

  • Competitive pay
  • 100% company-paid medical, dental, and vision
  • 401(k) + company stock options
  • Unlimited paid time off with a PTO minimum + 13 company paid holidays
  • Parental leave
  • Flex Cares Program: Non-profit company match + pet adoption coverage
  • Free Flex subscription