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Product Marketer

Unacast

Marketing & Communications, Product

New City, NY, USA

Posted on Friday, March 17, 2023

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We are hiring a Product Marketer

As Unacast grows within the location data industry, we are expanding our product portfolio. Therefore, we are looking for an enthusiastic Product Marketer to join our Product team and be a part of transforming our datasets into visual products that provide valuable, accessible and trustworthy location insights. This role is key to our go to market motion by supporting our new product launches, reinforcing our existing product portfolio, and deploying messaging, packaging, and enablement to support the commercial team. The role will take the lead on building marketing materials, sales enablement tools, competitor analysis and tactics. This role owns the writing and content development for our sales enablement materials and will partner closely with sales, marketing and product to develop content for our demand generation campaigns and website. This role is perfect for someone who has experience in product marketing/enablement but really wants to take that next career step towards owning the go to market motion. If you’re looking for a true Be Your Own CEO role, this is it. Being part of Unacast means being part of a friendly workplace, with care for each other and opportunities to grow within the company.

What you will be doing

You will be the key owner of the go to market motion for Unacast’s new and developing products. This means you’ll have a key voice in both driving strategy as well as execution across our product suite. Collaborate with the Product, Marketing, and Sales/CS teams on the launch of new products and product enhancementsOwn competitive intelligence & positioning along with respective product managersIdeate and create sales enablement assets including product one pagers, product starter kits, pitch decks, etc.Create product specific content for use across different channels and materials such as the website, videos, analyst briefings, blogs and whitepapers, webinars, etc. Assess and test product messaging across different marketing channels to optimize our conversion rate of prospects and leadsFacilitate alignment across the organization to capture the voice of the customer through the documentation and communication of customer use cases, case studies, and product feedback

Who we think you are

Bachelor's degree in Marketing or a related field

3+ years of experience in Product Marketing

2+ years experience in the tech/SaaS industry or at a startup

Experience in the data industry a strong plus

Strong analytical skills and an excellent eye for detailExceptional written and verbal communication skills with an ability to collaborate with multiple key stakeholders across various departments

Project management skills, with an ability to manage the tradeoffs between fast vs. perfect, and understand when it's time for each

Highly motivated team player with a positive outlook and a self-starter mentalityExcited by the opportunity to join a growth-stage company, and live our value of “have fun, seriously!”

Our Benefits

Competitive salary and benefits

Health insurance

Unlimited vacation

12 weeks parental leave (for fathers/mothers)

Subsidized gym

A flat team-based structure with ambitious and diverse colleagues from all over the world

Great opportunities for personal and professional developmentFree socks! (We have a no-shoes policy in our offices)

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Who is Unacast?

Verified, actionable data facilitates fundamental insights in industries such as research, retail, real-estate, finance, advertising technology, city planning, transportation, and artificial intelligence. Location data is a key component, the core intelligence, that creates value for the players in these industries.

As an example, to help understand the impact of COVID-19, we released several public dashboards and datasets to better act on both the health crisis and the economic crisis.

Unacast is a leader in transparent, contextualized location data. Like Google indexed the web, Unacast is indexing the physical world, designing products that merge multiple types of data on human mobility to empower companies and individuals alike to make smarter decisions.

Unacast is a fast-growing Nordic company based on Nordic values with offices in Oslo (Norway), NYC (United States), and Pilsen (Czech Republic). We have been named "The #1 Small Company To Work At In NYC" and have been featured everywhere from Techcrunch to Forbes. We were named as one of 50 NYC Startups To Watch in 2019, and our co-founders were named to The Nordic 100. We were also awarded the Best New Nordic Company and Best IoT Startup at the Nordic Startup Awards. Inc. Magazine called us “The startup that just might threaten Google”.

Our company values are deeply embedded into everything we are and everything we do:

Be your own CEO: Everyone at Unacast can and is expected to take charge of their own situation, and make sure the company as a whole moves forward. Waiting for some feedback? Go get it! Want something done? Do it!

Trust through transparency: Dare to be vulnerable and show ourselves and the world who we really are. The trust we build through transparency will help to lift us all higher than we can rise alone.

Have fun, seriously: Create an unexpected moment that surprises and delights team members and partners. Everyone needs fun in their life, especially while doing something important.